One thing I notice time and time again with artists and crafters is the frustration with managing their online presence. Most creative entrepreneurs would much rather be spending their time being creative, making things, doodling... anything but getting caught up in the world that is facebook, twitter, Pinterest, and Instagram. Sure, there are tons of ways to have other people do the work for you, but they all cost … [Read more...] about Can’t Do It All? 7 Ways to Simplify Your Social Media Efforts
I know, I know... I haven't posted anything in ages and you're probably looking at this thinking, "WTF, Lara!?" Truth: I've been insanely busy with work, which makes me happy and feeling totally comfortable with my biz shiz right now. Which kinda rocks. Truth: I've also been longing to do more art, which means slimming down my biz shiz in order to make time to do more art. Truth: I've been dying to design a … [Read more...] about Fighting Off Crazy
I'd love nothing more than to believe that you, who comes to visit me here on the internet (or invites me so kindly into your inbox, even) are firmly on the path to realizing your biggest dreams coming true. Seriously. If that's you, please stop reading and email me to tell me ALL about it! But the truth is that even though I've been working as an independent contractor/business owner/artist for many moons - this … [Read more...] about I’d like to talk to you about having big dreams…
I get it. You're sitting there all by yourself, running the show. You've done your own design work (or maybe even hired someone to do a little here and there for you), you've put your programs and packages together, and you're selling. Maybe not as much as you want, or as much as you could, but you really can't figure out why. If you think for one second that the only people who spend money on branding are 'big … [Read more...] about Why does my business need branding?
Seriously. I've been doing this for 20 years now. I'm telling you that if you're an entrepreneur and doing the whole self-employment thing, and you haven't yet thought that sometimes it sucks balls? You will. Prep yourself now, m'love. Don't get me wrong: I wouldn't change it for the world. I have, and I've always come back to it. Re-inventing my work, myself, my goals... see - that's the bit you might not be ready … [Read more...] about Sometimes being self-employed can suck balls.
I've often spent well over an hour perusing the housewares, stationery, and party supply sections at Target and other stores, and thought, "My art is this good! Why shouldn't I be doing this?" Which is all fine and dandy, however what I would keep telling myself as to "why", is that it's because for this particular season and line, only that ONE artist was chosen. There are probably millions of artists hoping to … [Read more...] about So You Want to Be a Licensed Artist – 4 Things to Know First