HUGE News!

I’m so incredibly excited to share with you guys that I’ve finally been able to open up my one-on-one coaching program again!


I’m doing things a little bit differently this time, because I really need to know that you and I are a good fit before we start working together. I don’t want to set things up and have anyone spending their time or money on something they shouldn’t be, even if that’s spending them with me.

This time, I’ve instituted an application process, but don’t freak out! It’s not a pass/fail exam, and you’re definitely not going to be graded on your answers!

If you’re even remotely interested in working with me, go jump in here -> Apply Now.

If you’re still not sure, please read on…

I’ve written in a few places on this site about who I am, and what I can do for you. Please take the time to read those (the links open in a new window). I don’t begrudge anyone wanting to do their research, but I do want you to make your decision without hesitation, too. How many times have you sat there and talked about joining a gym in the past year, but never did? Or worse, you never go? It’s time to change those habits, and it all starts here.

I want you to learn that you’re worth more than you’re getting right now.

  • Are you a female blogger (you don’t have to be a “mommy blogger”, but you certainly can be) who writes amazing posts and puts your heart and soul into your blog, but you’re afraid of offending people so you hold back on really asking your audience for money (by selling them things) or to buy certain things through your affiliate links?
  • Are you an artist or crafter who has been afraid to spend money on your website or marketing efforts, and still wonder why you’re not making sales?
  • Do you have a unique style of writing or drawing or painting, but don’t know how or where to market it?
  • Are you the person who simply would rather spend your time creating your craft than doing any of that icky marketing stuff?
  • Do you need help getting past the fear, or rather, do you need help just knowing what to do next in order to take your business to the next level?

Yes, if you answered “yes” to any of those questions (or anything similar), we need to spend some time together. Apply Now.

I’m not about dragging these things on, you know. Either you know in your heart that you need help, or you don’t. In case you need to do more research, here are a few other things  from others who have written about me during various times in my career as a consultant:

  • “Lara Kulpa helped me organize the ProBlogger meetup in NYC. Actually she did it all and I ‘helped’ her. Lara’s a generous person who knows how to get things done. She’s enthusiastic and efficient and approached the task with a lot of passion and fun. I’d recommend her to anyone.” – Darren Rowse
  • That VIP Feeling
    (Over at Chris Brogan’s blog)
  • Podcast with Srinivas Rao on
    (Srini is a bestselling author, his most popular book, The Art of Being Unmistakable is a huge hit, but his other books, podcasts, and conference are equally top notch.)

Let’s connect, see where you’re at, and get your business on the fast track to success! Apply Now.

How and Why I’m Cutting Back My Services for 2015

Lara Kulpa's services and packages availableI think sometimes when you’re the kind of person who’s been making a living online for nearly 20 years like I have, you tend to have this, “I can do that for you!” mantra that pops out of your mouth every time someone tells you what they need.

Sometimes it’s happened on coaching calls. It’s determined the person needs a new branding package, so I hand them a deal since they’re a coaching customer.

Other times, it’s because someone contacts me as a friend of a friend who needs a new website for their club, which is a non-profit, so I give them a deal.

And still other times, I get a new client who “just” wants a website, but really needs a full branding package, a new site, some SEO and marketing work, and so on.

But the truth of the matter is that all of this stuff kind of ebbs and flows, and it’s not me who’s in control of my workflow. It’s chance. I mean, don’t you hate not knowing if next month you’re going to have the same money coming in as you did last month? Especially when it can vary by thousands of dollars? (Yes, this has happened to me. Many times.)

It was one thing when it was just me. But I’m a Mommy now, and have my family to think of. I need stability AND growth. And I need to stop doing things that don’t bring me joy (not that I hate them, but dammit, I want the JOY!)

So here’s what’s about to go down as of January 1, 2015:

  • There will be no more basic/moderate web design packages. I realize that this is probably going to upset some of you who’ve been saving up, but I really just can’t afford the time. If you wish to schedule one before the end of the year, you can do so here. I’ll honor all that are purchased between now and Dec 31. Otherwise, I’ll be building some great resources and a referral network to help you out.
  • There will be no more Custom Website Inspections, either. If you want one, grab it before the end of the year, and I’ll honor all that were purchased prior to Dec 31.
  • I am going to be offering Group Mastermind calls that will focus on helping creative people build and grow their businesses online, but in a group format (don’t worry, it’ll be a small group). It’ll start in January, and each session will run for 3 months. Total price for the full shot is $397. (Details coming soon.)
  • I will open up 6 spots per year for “The Big One”, which will include full design, development, branding, and marketing packages for creative entrepreneurs, and includes some one-on-one coaching. The investment on your end will be $8997. (Details coming soon.)
  • I will also maintain availability for 2 coaching clients per month. My current packages will be coming down at the end of the month, too, so if you’re interested, book them now.If you’re already a coaching client, you’ll need to reserve and pre-pay for the months you’d like to have as soon as possible, so make sure you email me now to keep the spots you like. The one-on-one coaching investment is $397/month, and is a much more detailed package than what I’ve been offering thus far. It’s the first time I’m going to open it up this big, and I promise not to disappoint. :)

So if you’re interested in any of the above, you can either watch your email like a hawk for opening announcements, or you can message me now to let me know which you’re interested in, even before the links and details go up.

The reasons are many, but the bottom line is that I have to tighten up my business, and you need to tighten up yours. I’m still on a mission to help as many people as I can, but I have to do it in a way that makes sense to me. I realize I may lose some fans here, but I hope instead I’ve inspired more of you to take control of your lives and build the business that fills your soul with joy and success and peace.

Remember, I love each and every one of you, and am ever so grateful to be on this journey with you and for you!

7 Things I Learned Doing My First Pre-Sale

WOW! First, I’d like to thank all of you who purchased the 2015 Creative Entrepreneur Planner Pre-Sale! You guys have honored me in a way I can’t even begin to put into words. I can only hope that I can live up to (or better yet, exceed) your expectations!

Now that November 1st has come and gone, and the download links have been put out there for everyone who purchased, it’s time for me to turn this whole thing into a lesson for you, my dear readers.

7 Things I Learned Doing My First Pre-Sale

  1. Planner kits take a LOT of work to put together. I’m not even kidding you. To not only come up with your own design, but then think about what has to go into each page, lay it out so that it fits even after the holes have been punched, and create template after template after template takes a TON of time for each component. I’ve always created printables for myself, and I’m the Queen of Paper when it comes to making lists and diagrams with a pencil, but there was a lot of tweaking that had to be done to ensure that these pages would look great as well as be functional and useful.
  2. I did too much, in not nearly enough time. This pre-sale offer included a TON of components for the main planner, but then I added a bunch of bonuses that I had no idea would take so much time to pull together without sacrificing things like cleaning my house and playing with my daughter on the weekends. Part of this is because while I certainly could’ve chosen one color and one pattern scheme to do everything, instead I decided to do FIVE color options for over 97% of the components, which all had varying patterns. This was probably NOT my best idea, but I really hope that my buyers are happy that they have so many choices and combinations available.
  3. It’s best to limit the initial offer, and then add bonuses and freebies later. What I should’ve done is just do the pre-sale at the discounted price for the main components, and then whatever I was able to make later could’ve been sent to my buyers as a thank you or included as part of a “… plus any other planners I create during the remainder of 2014″ kind of thing. Again, this goes back to building the pre-sale offer up bigger than I was able to finish up in the time I gave myself.
  4. My customers are AMAZING! Everyone’s been so kind and understanding that it’s going to take a few more days before they receive every bonus I offered. I’m beyond grateful, and intend to fully make their patience worth their while by giving them “pre-sale buyer only” goodies. I’ll figure them out once I get everything together, and just send them off as they’re done. Again, anything to make my customers smile, and let them know I appreciate them.
  5. The next time I do something like this, I’m going to enlist some help. Again, it comes down to time, and I underestimated mine. I know loads of great designers and Photoshop people I can call on (and help out by giving them a paying gig), and next time, that’s what I’m going to do. I know what I’m good at and what my time allows for. I need to call on people rather than trying to do everything myself.
  6. Facebook is NOT a great place to advertise this kind of product/offer. I know I got a few buyers from my facebook posts (and maybe even the ads I bought), but really it came down to my email list. You guys are awesome, have I said that already? I need to make sharing from the email or my site as easy and inviting as possible, and hope that I can do that in the near future so you guys can help me get the word out when I have new stuff going on, but other than that? I’m not going to waste my money on facebook ads ever again. Not for this stuff.
  7. Organization is SO important. Had I not kept a spreadsheet and sorted my files the way I did on my computer, I would’ve never been able to track what was completed and where I could find it to send out. I can’t even begin to think of the time that would’ve been wasted there… days, I’m sure.

So there you have it. Learn from me, my children. ;) While I made some mistakes, I’m very happy with how things have turned out, and I can’t wait to get rolling on my next product/offer. Just not until I completely finish up with this one!

Yippee Skippy! New Tool with a HUGE Presale Offer!

I am unbelievably excited to announce a brand new product here, designed to help creative entrepreneurs manage their time, their businesses, their finances, and much more! I know I’m not alone in my struggles with “doing it all” so I wanted to share my tools with you, dear readers!

It’s the 2015 Creative Entrepreneur Self-Employment Planner!


I decided I wanted to do a huge launch discount bonus thing, so here’s the deal…

IF you purchase prior to September 30, 2014, you not only get the CESE planner, but you get it at a discount, with over $50 in bonuses!

2015 Creative Entrepreneur Self-Employment
Planner Kit

Here’s what’s included in this exclusive pre-sale offer:

Weekly Planner (Calendar) Pages (With plenty of room to write)
Etsy/Shop Tracker (When do you need to relist, remove, update, etc?)
Budget & Finances (For Business) Planning Kit
Social Media Task Planner (Plus which tools help to get the job done!)
Blog Builder and Planner (Stuck on what you need and don’t need? You got this.)
Editorial Calendar (Strictly for planning out your blog content)
Quarterly Evaluation Pages (Track your progress, learn about what needs changing and what you’re doing right)
Monthly Goal Tracking Sheets (Break it down and be honest with yourself)
“Thinking Outside The Box” Planner and To-Do Sheets (For extra ways to make money from your business)
Site Tracker (To help you keep track of your sites, logins, and so on)

This is a downloadable, print-at-home kit. No shipping, just buy now and have it with plenty of time for the new year!

Now, this wouldn’t be an awesome, exclusive pre-sale event if I didn’t include some killer bonuses, right? RIGHT!

I’m including over $50 in FREE Bonuses:

Weekly Menu Planner & Shopping List
Manage Your Home Kit – Seasonal Honey Do List, plus Cleaning, Organizing, and Project Planning Pages
Budget & Finances (For Home) Planning Kit
Health & Fitness Planning Kit

 Click below to get the 2015 Creative Entrepreneur’s Self-Employment Planner for $5 off, PLUS over $50 in bonuses!

$40.00 $35.00 Read More

Please Note: This is a Pre-Sale. You will receive your download link via email on November 1, 2014, but you must purchase by September 30, 2014 in order to receive the free bonuses. 

Figuring Out The Art of Re-Invention

It’s really difficult to come back from some of the crazy, curve ball black eyes we get in life sometimes.

Throughout most of my life, I was able to bounce back from just about anything. I never worried, I didn’t ever second guess myself.

I was always positive that the “next thing”, that proverbial opening door after the one that closes, was going to be even better than the last.

I went to college to pursue my dream of working with animals. Afterward, I got my first job at a zoo, and then a month later 9/11 happened and both of my full time jobs disappeared.

I moved back to my childhood home, head hung low and fighting off some serious depression over watching my dream go down the drain… then picked myself up and used my skills and interest in web development to get some work with an SEO company.

A year later, they dissolved my position and the owner told me that she thought I should go out on my own. So I did.

I mean, why not? My father was self-employed most of his life, my mother had done the same, so why not me?

After a few years I landed my best client ever, Darren Rowse of ProBlogger. I worked with him for many years, and wouldn’t trade a second of it. I met so many amazing people, many of whom I call friends to this day. I left ProBlogger for Blog World Expo, and then fast forward to November 2011 and I was unemployed.

One would’ve thought that I could’ve just picked up some new work and that would’ve been it. I mean, I’d worked with Live Nation on a project for Coty and Madonna. I’d worked with Kraft Foods on several projects of theirs. But every job I sought out wanted me to move across country for their startup and way too little pay, much less any security.

Then my only grandparent passed away, and two weeks later? I was pregnant.

Talk about an emotional roller coaster! I had desperately wanted my whole life to become a Mommy. But what the hell? No job, losing my Gram, and NOW?

Don’t get me wrong… I was ecstatic. But I say this with 100% certainty – being pregnant and subsequently giving birth to a perfect, healthy baby girl is what kept me alive.

See, I’ve always tended to identify myself heavily by what I do for a living. I wanted to be a zookeeper since I was 5, and when I finally did it, I was “there”. But at this point with not having any work coming in and after nearly 600 resumes, not getting anything… I was thoroughly depressed.

I tried to focus on my art. It was one thing that has always brought me immense pleasure and joy… that sense of accomplishment. I still do spend as much time with my art as possible, though having a wee one who’s learning to walk makes it somewhat difficult these days! :)

I did eventually get a job, back in August. I love it. I’m helping people create 6-figure incomes for themselves using some really amazing tools. It’s such a joy to get the emails from people who were on the verge of homelessness and are now using our software to build their businesses and care for their families.

But to be absolutely honest – as much as I love what I’m doing, and I really don’t have any plans of leaving my job anytime soon, part of me still misses being self-employed, and wishes there were a way to sustain my family on an artist’s income. Not happenin’, man. Not in this economy.

So I guess what I’m saying is that I’m no stranger to re-inventing myself. In fact, I think I’m pretty damn good at it by now. And I want to help people, be it to re-invent themselves, get inspired, or care for their families, or discover their inner child’s audacity to get what they want.

I think it’s time I get to working on something I’ve had in my head for a while. I want to put some stuff together to help people… what’s sticking with me is time, but I’m going to simply have to figure it out. I do know one thing, though. I need to come here and write more.

“The way to get started is to quit talking and begin doing.”
~ Walt Disney

I promise, during my own re-invention, the following:

  • Everything you read here, from this point forward, will be part of a bigger story. It will be authentic, no mincing of words, sheer honesty from yours truly.
  • My aim in everything I do will be to help people. Sure, I’m going to make some money along the way, but my goal is to help others, be it one at a time, or en masse.
  • I will acknowledge both failures and successes, and share them with you. Hopefully we can all glean a lesson from everything.

So yes… this post was inspired. This post was something I needed to get out. And now, it’s time to move forward. Come with me?

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