Facebook Sucks and Here’s Why

I know that this is going to sound INSANE to you, coming from someone like me, with a background in community and social media management, but I want you to consider a few things before you completely write me off as crazy.

People are really getting sick and tired of social media.


I mean, take a look at your facebook news feed for example. How often do you see people “taking a facebook haitus”, if even only for a week? I bet it’s a lot more often than it used to be.

How engrossed in social does someone have to be to “share” funny videos of people falling down like Tosh.O does, or click “like” on a picture or famous quote? You can’t honestly sit there and tell me that the bulk of your feed (unless you’re one of those OCD people who’s hidden people left and right), is full of useful information… right?

So let’s take that one step further and let me ask how often you visit a site because you saw their fan page pop up in your news feed? How often do you actually make a purchase because of that?

The good news (yes, there’s good news), is that for small or individual businesses, it’s actually easier to capture someone’s attention on facebook, than if you were say, Coca-Cola. But why is that?

Because small or individual businesses, that are “doing it right”, aren’t posting random crap or filling your wall with nothing but self-promo stuff. It’s not ALL salesy. It’s not ALL “look, buy this!” And it’s most certainly not all, “Pick one: Chocolate or Vanilla?”

I’ve got a couple “companies” and their facebook pages that I want to show you, of people who I think “get it”, and why.

Geninne’s Art – She posts really amazing art that her 16 year old son does, in addition to what she puts up for sale of her own work. She posts about stuff that she does for her customers. She gives stuff away to her fans, just for being fans. And that’s just three posts over the last couple days.

Pips Jewellery – She builds anticipation by telling you what she’s working on before she shows it off. She puts up posts that are entirely unrelated to her business, but are still interesting and stand out from the rest of the repeated shares you see on the feed. She holds “live event” sales and gets people excited (and she usually sells out during them… what’s that tell you?)

Do you see a pattern here?

Are you doing it wrong?


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5 Most Suggested 2013 Resolutions for ALL of Facebook’s Users

I figured I’d post these now, so that you have 5 days to get used to it and change your bad habits if you fall into the behaviors below.

Those of you who know me well will probably laugh, nod your head, and spend at least a few minutes trying to figure out if I’m talking about you specifically. Honestly, there’s a less than 1% chance that any of this is directed at any one specific person. But they are all things I’ve seen way too much of recently. So here y’all go…

1. If you have one-sided emotional “ponderings” about your ex on facebook, don’t expect people to simply accept or side with you, especially when you’re trying to be cryptic. They’re going to ask you questions. Answer honestly or realize you’re behaving like a passive aggressive idiot and delete the post to prevent further queries.
2. If you bash/argue/call out/insult/complain to/otherwise behave like a child TOWARD YOUR CHILD on facebook, you need to be seeing a psychiatrist and perhaps a family counselor. Not telling the world you’re an asshole parent in this manner. Because doing this means YOU ARE AN ASSHOLE PARENT and now everyone on your friends list knows it.

3. We don’t mind so much that you’re reaching for sympathy once in a while. Almost everyone does it at least once in their life. However please don’t do it multiple times a day, every day, for months on end. See the solution to #2.

4. Please learn how to spell if you’re going to whine and rant and host your own pity party. It’s “no one” not “noone”. (Yes, new pet peeve. This has replaced my peeve with “your” and “you’re”, though this is often found written incorrectly right along with words that don’t exist like “noone” and “could of” instead of “could have” or “could’ve”.)

5. Stop calling people names on public pages (ex: “breaking news” posts, etc). Just because someone has a different opinion doesn’t mean that they’re a “f-king moron” or any other possible insult you could throw at them. Their experiences shape their thoughts, and it’s highly unlikely they’ve experienced an identical life to yours. That’s probably a great thing. Remember, 99 times out of 99.5, the initial information you’re getting from the media is either wrong or incomplete when you see it. It’s called sensationalism, and it’s MEANT to get you riled up over nothing. Realize this, and know peace.

What other things can you add to this list? What facebook peeves have you got?

About Letting Go and Making Room in My Life

Note: This post is inspired by recent events in my own life, but also by Chris Brogan. I adore Chris, and am grateful to watch him do his own letting go in favor of making room in his life. You deserve it, Chris!

I’ve had a crazy couple of weeks. I spoke to a room of 80+ people (may of whom were sitting on the floor! I love you guys!), unfollowed a few hundred people on Twitter, canceled 7 hosting accounts, removed 250 people from my Facebook friends (though I have a “fan” page, if you’re so inclined), ended a 20-year long friendship, and posted over 60 domains for sale.

I’ve hunted for houses with my boyfriend, had drinks with friends in Manhattan, written a few blog posts, helped my boyfriend’s sister move, and listened as at least two friends told me of their broken hearts and dreams. I spent some time with my nephew watching “Young Frankenstein” for his first time. I sat with a neighbor as she ran a yard sale, and took photos of a Memorial Day parade, both while soaking up the sun (just a little too much).

I’m letting go of so many things, which has enabled me to truly enjoy so many more. I’m learning something, and it’s that what matters most in life are the things that make you feel good.

  • Letting go of the domains and hosting accounts makes me feel good because I’m no longer spending money on something I’m not using. It gives me room, financially, to focus on the things that will help me grow in many areas, online and off.
  • Letting go of the toxic relationships, the “acquaintances”, the “we used to know each other but now we don’t” people – it has helped me to breathe deeper. I’m no longer feeling like I have to perform or be a certain way for anyone else’s benefit. I no longer spend my time worrying about who’s saying what behind my back, or why. I can’t even begin to tell you how free I feel right now. Words can’t possibly do it justice.
  • Spending time with friends and family – This is the biggest. I’m so glad I could both laugh and cry with my friends so much recently. I’m so grateful that the sun was shining so much that it bronzed my skin and warmed my soul. I’m happy to have spent time away from this box of metal and glass, to really interact with people I care so deeply about.

Don’t get me wrong – I love what I do, I love the internet. I just can’t keep spreading myself so thin. I want important relationships with people, I don’t need connections to people I only hear from on my birthday because Facebook alerts them. I don’t need to hoard domains because I once felt I had a great idea. What I need in my life is more of the stuff that lights fires in my heart.

There are a great many people who have completely inadvertently helped me to discover this “rebirth” I’m going through. I’m sure many of you know who you are, and if you don’t, I’m sure I’ll let you know somehow, in some special way, how much you mean to me. It’s something I look forward to.