WOW! First, I’d like to thank all of you who purchased the 2015 Creative Entrepreneur Planner Pre-Sale! You guys have honored me in a way I can’t even begin to put into words. I can only hope that I can live up to (or better yet, exceed) your expectations!
Now that November 1st has come and gone, and the download links have been put out there for everyone who purchased, it’s time for me to turn this whole thing into a lesson for you, my dear readers.
7 Things I Learned Doing My First Pre-Sale
- Planner kits take a LOT of work to put together. I’m not even kidding you. To not only come up with your own design, but then think about what has to go into each page, lay it out so that it fits even after the holes have been punched, and create template after template after template takes a TON of time for each component. I’ve always created printables for myself, and I’m the Queen of Paper when it comes to making lists and diagrams with a pencil, but there was a lot of tweaking that had to be done to ensure that these pages would look great as well as be functional and useful.
- I did too much, in not nearly enough time. This pre-sale offer included a TON of components for the main planner, but then I added a bunch of bonuses that I had no idea would take so much time to pull together without sacrificing things like cleaning my house and playing with my daughter on the weekends. Part of this is because while I certainly could’ve chosen one color and one pattern scheme to do everything, instead I decided to do FIVE color options for over 97% of the components, which all had varying patterns. This was probably NOT my best idea, but I really hope that my buyers are happy that they have so many choices and combinations available.
- It’s best to limit the initial offer, and then add bonuses and freebies later. What I should’ve done is just do the pre-sale at the discounted price for the main components, and then whatever I was able to make later could’ve been sent to my buyers as a thank you or included as part of a “… plus any other planners I create during the remainder of 2014” kind of thing. Again, this goes back to building the pre-sale offer up bigger than I was able to finish up in the time I gave myself.
- My customers are AMAZING! Everyone’s been so kind and understanding that it’s going to take a few more days before they receive every bonus I offered. I’m beyond grateful, and intend to fully make their patience worth their while by giving them “pre-sale buyer only” goodies. I’ll figure them out once I get everything together, and just send them off as they’re done. Again, anything to make my customers smile, and let them know I appreciate them.
- The next time I do something like this, I’m going to enlist some help. Again, it comes down to time, and I underestimated mine. I know loads of great designers and Photoshop people I can call on (and help out by giving them a paying gig), and next time, that’s what I’m going to do. I know what I’m good at and what my time allows for. I need to call on people rather than trying to do everything myself.
- Facebook is NOT a great place to advertise this kind of product/offer. I know I got a few buyers from my facebook posts (and maybe even the ads I bought), but really it came down to my email list. You guys are awesome, have I said that already? I need to make sharing from the email or my site as easy and inviting as possible, and hope that I can do that in the near future so you guys can help me get the word out when I have new stuff going on, but other than that? I’m not going to waste my money on facebook ads ever again. Not for this stuff.
- Organization is SO important. Had I not kept a spreadsheet and sorted my files the way I did on my computer, I would’ve never been able to track what was completed and where I could find it to send out. I can’t even begin to think of the time that would’ve been wasted there… days, I’m sure.
So there you have it. Learn from me, my children. ;) While I made some mistakes, I’m very happy with how things have turned out, and I can’t wait to get rolling on my next product/offer. Just not until I completely finish up with this one!
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