I have always loved facebook. Even through the mass changes they’ve made that always flipped people out, and when they started to really cram ads down our throats, I still loved facebook. But I’m beginning to have second (and third, fourth, and fifth) thoughts about it.
Don’t get me wrong, it’s still great in a lot of ways. But there are just a few things that have been on my mind lately.
1. Paying for advertising on facebook is stupid unless you’re a big brand or have a huge bank account. Seriously, what ads do YOU see most often? They’re either from pages you already “like”, or they’re from sites you’ve already visited, or they’re from hugely backed companies like Infusionsoft or the NY Times or something that can afford to make sure if you haven’t given them any attention yet, they can try to buy some from you.
I’ve “boosted” posts and seen very, very little extra views, much less any real improvement on engagement. I just refuse to waste my money on it anymore.
2. There are more and more really naive people on facebook every single day. I mean, I love everyone on my friends list, but if I see one more “Share this post 100 times so the kid gets a free heart transplant” image or one of those “Disney is giving away 1,000 free vacations this year! Share to enter!” posts or the worst, the images of abused, injured, and bloody animals and/or children… I think I’m gonna scream.